Italian Brand: Crafting Quality and Style from the Ground Up
After thorough research and planning, we at POCHLY took our first major step by choosing a 100% Italian Production chain. With initially limited investments but a bold vision, the Brand began its journey in the industrial area of the Marche, renowned for its artisanal tradition. This is where our first collection of POCHLY boots was born. Unlike the common trend of outsourcing production to China, POCHLY made a courageous choice: all available capital was reinvested in Italy to ensure a product that was not only superior in quality but also a true bearer of Italian Craftsmanship Tradition.
The decision to produce locally wasn’t just about quality; it was about staying true to our core values. The first collection of boots, crafted with precision, aimed to offer something exceptional, far exceeding the standards of mass-produced alternatives. The designs were bold, distinctive, and embodied the rebellious spirit that defines POCHLY, evoking the style and ethos of Rock‘N’Roll.
While the boots became an immediate symbol of our identity, the vision extended far beyond footwear. The Brand simultaneously ventured into creating a line of jackets and accessories, including belts and hats. These items were not mere accessories but essential components of the POCHLY lifestyle: a complete and curated outfit that resonated with the brand’s ideal customer, a modern rebel with a taste for tradition and bold fashion choices.
In line with this vision, POCHLY has always been committed to sustainability and environmentally responsible practices. From the careful selection of materials to the use of eco-friendly production techniques, POCHLY ensures that its processes are 100% sustainable. The Brand prioritizes natural, ethically sourced materials, avoiding harmful chemicals and minimizing waste to reduce environmental impact. Every step in the production process is carefully considered, balancing the Brand’s dedication to craftsmanship with its responsibility to the planet.
The next crucial moment for POCHLY was the decision to move production to Naples, a city rich in history and renowned for its artisanal excellence. Collaborating with MicMar Srl, one of Campania’s most prestigious shoe factories, POCHLY entered the world of luxury fashion production. MicMar’s reputation speaks for itself, producing footwear for some of the most celebrated brands in Italian and French Haute Couture. This collaboration allowed POCHLY to further elevate its designs, ensuring that each product met the highest standards of Italian luxury.
With the move to Naples, we took another significant step in both design and product quality. This partnership enabled the Brand to refine its craftsmanship and position itself among some of the most prestigious names in the fashion industry.
Today, POCHLY stands as an example of what can be achieved with passion, dedication, and an unwavering pursuit of excellence. The Brand’s journey from the Marche to Naples symbolizes a commitment to authentic Italian Craftsmanship, proving that quality, style, and sustainability are not just goals, but our very foundation.
