The most awaited event of the year is just around the corner: the beloved BLACK FRIDAY is looming. Ready for the display of rampant consumerism?
At POCHLY, we want to do something different. In a moment when consumerism seems to reach its peak, we want to seize the opportunity to make a difference. This year, we have decided to allocate 10% of the revenue from each sale to research for sustainable development, following the principles established by the Dow Jones Sustainability Indices.
Sustainability is not just a trendy word for us; it is part of our daily commitment. Over time, we have already achieved significant milestones:
🪡 Progressive introduction of low-impact leather and accessories, collaborating with tanneries that use innovative processes to drastically reduce water and chemical use, respecting our commitment to more sustainable and safer materials.
📦 100% of our product packaging is made from sustainable materials because we believe that even small details make a difference in reducing our ecological footprint.
🌱 27% of the electricity used comes from renewable sources in 2024, and we are on track to reach 56% by 2025. Reducing our energy impact is a priority because we want to contribute to a greener future for the next generations.
🐼 6,000 animals protected in collaboration with WWF over the last two years. Protecting biodiversity is essential to maintaining the balance of our planet, and we are proud to do our part.
But we don’t stop here. We are continuously looking for new ways to improve because our goal is one: to produce fashion that not only expresses the rebellious style of the '70s but does so responsibly towards the environment.
Black Friday is often synonymous with waste and excessive consumerism, but we believe it can be an opportunity to do more.
Are you with us in this mission? We are determined to fight for the preservation of the planet, and now we ask you to join us.
If you've read this far, yes, we will offer you a discount. But you’ll have to earn it by helping us protect this world.
